Certified Professional Category Analyst (CPCA) Practice Question

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What is the least critical item to include in detailed planogram performance reporting?

Item capacity
Item UPC
Item description
Item country of manufacture

The correct answer is: Item country of manufacture

Including the country of manufacture in detailed planogram performance reporting is the least critical item among those listed. Planograms are primarily concerned with maximizing the efficiency of product placement to enhance sales and optimize shelf space. The most important factors in this context typically involve details that directly affect inventory management, sales tracking, and consumer behavior—such as item capacity, which refers to how much product can be displayed, and item UPC, which is essential for scanning and sales data analysis. Item description also plays a significant role as it aids in identifying products quickly for inventory management and customer inquiries. On the other hand, while the country of manufacture can provide context about the product's origins and may be relevant for certain marketing or regulatory reasons, it does not directly impact the operational aspects of planogram performance as significantly as the other mentioned elements. Therefore, its inclusion is less critical in reporting aimed at driving sales and optimizing product placement.