Certified Professional Category Analyst (CPCA) Practice Exam 2025 – Complete Prep Guide

Question: 1 / 400

Which of the following elements is typically excluded from the category management process?

Performance metrics

Market share analysis

Product development research

The category management process primarily focuses on optimizing product assortments, pricing strategies, promotion plans, and inventory management to maximize sales and customer satisfaction. In this context, performance metrics, market share analysis, and strategic pricing review are essential components that help gauge the success of the category strategy and inform decisions.

Product development research, while important overall in the product lifecycle and innovation context, is not a typical element of the category management process itself. This is because category management is more concerned with managing existing products within a category rather than developing new products. The emphasis is on analyzing and adjusting the performance of existing product offerings, which makes product development research less relevant in the category management framework.

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Strategic pricing review

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