Certified Professional Category Analyst (CPCA) Practice Exam 2025 – Complete Prep Guide

The primary goal of using promotional lifts in category management is to boost total category sales. Promotional lifts are strategic efforts to enhance sales performance during specific promotional periods or events. By implementing promotions, retailers aim to attract more customers and encourage them to purchase not just the promoted items but also other products within the same category.

Promotional campaigns can lead to a temporary increase in consumer buying behavior, generating excitement around the category and driving overall category performance. This boost can often result in improved market share and increased sales for both the retailer and the supplier, as consumers may be encouraged to try additional items while taking advantage of promotions.

Other options like increasing supplier visibility or creating more shelf space focus on different aspects of category management but are not the primary aim of promotional lifts. The goal is strategically centered on enhancing sales rather than merely visibility or physical product placement. Similarly, while reducing overall prices can be a tactic for driving sales, it is not directly aligned with the specific purpose of promotional lifts, which aims to create more effective sales-driven scenarios rather than just price reductions.