Certified Professional Category Analyst (CPCA) Practice Question

When a product is promoted in a weekly newspaper or in store circular, the activity is referred to as a?

1. Program

2. Feature

3. Temporary price reduction - TPR

4. Display

The correct answer is: Feature

The term associated with promoting a product in a weekly newspaper or in-store circular is indeed referred to as a "feature." This terminology is used in marketing to indicate that a product is highlighted or showcased prominently in advertising materials such as circulars and newspapers. Features are designed to draw attention to specific products, often to entice customers to make a purchase. When a product is featured, it can help in boosting visibility and awareness among potential buyers, potentially leading to increased sales for that product during the promotional period. This type of promotion is typically planned in advance and aligns with marketing strategies to maximize the impact of advertising efforts. Contextually, while terms like "program," "temporary price reduction," and "display" may surface in marketing discussions, they refer to different aspects of promotional activities. A program might indicate a broader marketing initiative involving various activities, a temporary price reduction specifically focuses on a price decrease to entice purchases, and a display pertains to the physical presentation of products within a retail space. Knowing these distinctions helps to clarify why "feature" is the appropriate choice in this scenario.